How to get customers to come back - Year after year
August 19th, 2008 by Servaas SchramaDear reader,
Today I have an article for you from a successful entrepeneur and author, Anthony J. Namata. The topic is how to get customers to come back (returning customers). Anthony has written an excellent article on the subject.
Please enjoy “How to get customers to come back - year after year“.
Business owners who want to be more successful, run a more profitable business, and have an unstoppable stream of customers can easily make their dreams come true if they can figure out a way to make their existing customers come back! This article will offer handy tips on how to make your customers come back year after year… buy more from you year after year… bring other new customers to you year after year.
Your greatest business asset is your customer. That said, knowing what each customer costs you; how much it costs you to lose a customer … and the “ripple effect” thereof, can quite literally turn your business into a runaway success story — and most certainly the envy of your competitors. Learning the lifelong value of each customer can create a 50% increase in your customers in just one year using a referral follow-up system. You don’t make money on the first time customer no matter what that person buys. Your profits are from that customer’s repeat business and from what that customer says about you. Which is why you have to develop lifelong customers! Which isn’t that difficult to do… it’s a case of making each customer entering your shop “feel” like a lifelong friend. And how do you do that? The simplest way is to stay in touch with them on special occasions, at special times of the year, and sometimes just to say “Hi.” And even though international customers, for instance, may never have the opportunity to visit your store, they may well continue to BUY from you (off your web store), year after year. Oh, and one more thing — GET referrals from them!
